9 Mental Triggers: Anticipation

In this episode, we'll dig into one of internet marketing pioneer Jeff Walker's 9 Mental Triggers he covers in his book "Launch". By leveraging these mental triggers, Dad Hustlers can drive interest and action in their products. Today's trigger is Anticipation - we'll cover:

• Why anticipation is such a powerful trigger
• What elements can be used to drive anticipation
• How to integrate anticipation within your Dad Hustle

Happy Dad Hustling!

Jeff Johnson

Founder, Dad Hustle Project

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