It’s About Them, Not You: The Power of Shifting Your Marketing Focus

2023-05-05

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In this episode of "The Daily Drive," we discuss the importance of shifting your marketing focus from yourself to your prospects. Our host shares a personal anecdote about a woman who wouldn't stop talking about herself at a party, and how it reminded her of the quote from "How to Win Friends and Influence People" that emphasizes the importance of focusing on others. By making a simple switch in your marketing and lead follow-up, from asking "Are you still interested in joining our program?" to...

In this episode of "The Daily Drive," we discuss the importance of shifting your marketing focus from yourself to your prospects.

Our host shares a personal anecdote about a woman who wouldn't stop talking about herself at a party, and how it reminded her of the quote from "How to Win Friends and Influence People" that emphasizes the importance of focusing on others.

By making a simple switch in your marketing and lead follow-up, from asking "Are you still interested in joining our program?" to "Are you still interested in getting in shape?", you can make a significant impact on your conversions.

By focusing on the needs, wants, and problems of your potential customers, you can make a stronger connection with them and increase the chances of them becoming paying clients.

Join our Facebook community for gym owners and gain access to our full-length training, where we'll reveal other costly mistakes you may be making with your leads and provide you with proven scripts to fix them.

Join here: https://www.facebook.com/groups/gymleadconverter

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