Use Your Fitting Rooms to Grow Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

 

If you're an apparel retailer, I'm wondering, are you using your fitting rooms correctly? Look, the sale isn't final until somebody tries it on. And so many times we just say, "Oh, the fitting rooms are here and we forget about them." But the fitting rooms are the best place for an apparel retailer to grow sales. Why? Because the person is half-naked and they are susceptible to you bringing new items for them to try on. So whether it's a different size, a different color, whatever you can do to keep them in that fitting room and just keep giving them options, the more likely you'll make sales. Even if you get people who say, "Oh, I don't want to try it on," you can say, "You know when you try it on, we can make sure that we can custom fit it." Find a reason why it's great for them to try it on, but most importantly, use the fitting room and stay there to bring more merch to grow your sales.

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