You're Ignoring These $100K+ Consumers and It's Costing You BIG (HENRYs)
The Brand Building Podcast

You’re Ignoring These $100K+ Consumers and It’s Costing You BIG (HENRYs)

2025-03-26
If you're running a premium eCommerce or CPG brand and you're not targeting HENRYs (High Earners, Not Rich Yet), you're leaving money on the table. These aspirational, high-income consumers are willing to spend on quality, exclusivity, and status-driven brands—but only if you market to them the right way. Whether you're in fashion, beauty, wellness, or luxury DTC, dialing in your strategy for HENRYs can increase customer LTV, brand loyalty, and revenue long-term. ✅ Elevate your brand’s Email &...
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