Marty and Don want to know about Beef O’ Brady’s strategy to open restaurants in non-traditional locations such as hotels and why this benefits the franchisee, franchisor, and non-traditional settings. About Beef ` O’ Brady’s Beef’ O’ Brady’s is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in every Beef ‘O’ Brady’s neighborhood market.