Episode 161 - Brendan Delaney of BAL on Bringing Outside Experience into the Role of CMO

In this episode of the CMO Series Podcast, we explore the unique challenges and opportunities that arise when bringing outside experience into the role of Chief Marketing Officer - particularly within the legal industry.

Alistair Bone sits down with Brendan Delaney, Chief Brand Experience Officer at BAL, to discuss how his background in brand experience and marketing has shaped his approach to legal marketing. Brendan shares the insights he’s gained from transitioning into the CMO role within a law firm, the challenges he’s encountered along the way, and the innovative strategies he’s used to drive success. 

Brendan and Ali cover: 

• Brendan’s background and his journey to the Chief Brand Experience Officer role at BAL
• How Brendan has leveraged his experience from other industries to innovate within the legal sector
• Examples of fresh ideas Brendan has introduced at BAL and the value they’ve brought to the firm
• The key differences between legal marketing and marketing in other industries
• What law firms should consider when bringing someone from outside the legal industry onto their leadership team
• The benefits of hiring someone with experience outside the legal sector
• Advice for professionals transitioning into senior marketing roles from outside the legal industry