Military Spouse. CEO. Job Creator: How Michelle Penczak Built a Business That Moves With You

In this inspiring episode of American Potential, host David From sits down with Michelle Penczak, a Marine spouse who turned rejection, resilience, and resourcefulness into a thriving business that now employs over 400 people—most of them military spouses just like her.

Michelle shares how she faced over 20 job rejections simply for being a military spouse before finally landing a virtual assistant role that changed everything. But when the company suddenly shut down, she didn’t give up—she kept her clients, built her own company from the ground up, and began hiring other military spouses who needed remote, flexible work that could move with them.

As the CEO of Squared Away, Michelle has built more than a business—she’s built a movement. She discusses how her company screens for qualities like proactiveness, overcommunication, and teamwork—skills military spouses often embody naturally. And her mission is paying off: Squared Away has paid out more than $28 million to military families, giving them income, stability, and dignity.

Michelle also opens up about her personal journey—navigating deployments, motherhood, and even pregnancy while launching a business—and shares a powerful story of hiring a fellow military mom who had experienced unthinkable tragedy, giving her a second chance at purpose and leadership.

This episode is a masterclass in grit, heart, and the power of saying "yes" when the world says "no."