33. Our complicated relationship with social media and how we shift our engagement with it

In today’s episode, we have an honest conversation about how we feel about social media and our current approach to using it as a tool for exploration, creativity and connection with our clients and audience.

Social media (we talk about Instagram in this episode), is an aspect of our business that has always felt challenging. From the time it takes us to create intentional content, stick with an overwhelming strategy and stay on top of all the algorithm changes and trends..social media in 2023 hasn’t gotten any easier.

However, over the years, we have found (and are still finding) our own ways to navigate this complicated relationship when it comes to content creation. We chat about letting go of “the strategy” and discovering our own reasons for engaging and using the platform with intention in our businesses.