Do Ugly Websites Work Better?

What was discussed?

Quote of the day: “Opportunity does not knock, it presents itself when you beat down the door.” – Kyle Chandler

94% of first impressions are influenced by the design of a site – Research Gate

Ask yourself: Is it better to be Fancy or Functional?

You can have both but when you start adding a bunch of fancy add-on to your site, you risk the possibility of losing conversions.

According to KissMetrics, a website that has even a 1 second delay can lose 7% of conversions or more.

Put User Experience First

Be focused on User Experience above everything else. How easily can someone find what they’re looking for when they come to your site? How clear is the message you’re trying to portray? If someone can find exactly what they need within a second, their chances of getting in contact are much higher. It’s important that that information is presented front and center.

Show Off

Let people know why they should do business with you. What separates you from other practices? Put your value proposition and social proof in an easily seen spot on your site. Social proof can be in the forms of awards you’ve won, recognition received, AAA rating with BBB, and reviews from patients.

Experiment Elsewhere

Your main practice’s website isn’t the place to try new and funky things. Your main website is where you want to have something that you’ve already proven works. Test out new themes, designs, and content on another site that is for experimenting!

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