Sports as a Platform: From Grassroots to the Biggest Stage

The discussion delves into how leading global brands leverage sports across its entire ecosystem. From fostering community engagement through youth soccer initiatives and developing talent in local tennis programs, to capturing massive audiences during high-stakes events like the Super Bowl, they examine diverse strategies.

Speakers include Carla Hassan, Chief Marketing Officer, JPMorganChase;

Rajoielle Register, CMO, North America, Stellantis; Cara Sylvester, EVP Chief Guest Experience Officer, Target; Akbar Gbajabiamila, Television Host & Former NFL Player

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