46: How to Boost Growth on Facebook as a New Business

Engagement is core to successful Facebook marketing. That's why sometimes businesses may have thousands of followers yet fail to convert them. How can you maximize Facebook to get more engagement and grow your brand? Join this episode and learn how to boost growth with tips on leveraging your social media presence on Facebook.

Join the CTA program to access exclusive business resources such as industry-oriented case studies, templates, and Phalera, the CRM.

Episode Shownotes

Welcome to the Tagline Podcast. In this episode, we will focus on using Facebook for business engagement and explore the advantages of using this platform for your business.

Why should you leverage the power of Facebook? As the market leader in social media, no other platform offers such a broad reach and access to online audiences. With precise techniques, you can maximize your use of Facebook features, take advantage of its powerful advertising opportunities, and see an uptick in organic growth and engagement for your brand.

Then why is it so hard to gain visibility and reach on Facebook, especially for a small business?

This episode considers three approaches to Facebook marketing that can considerably bring results.

We will start by discussing the features available on Facebook you may not be fully maximizing. You will be surprised to learn about the range of capabilities Facebook offers for online businesses and marketing.

Next, we will talk about ads — those powerful little sponsored spots that pop up in users' feeds at the right moment.

There's more you can do with these to see results- however, you'll need in-depth knowledge about how targeting options work and how retargeting with dynamic ads gives you an extra boost when it comes to reinforcing existing customers and attracting new ones.

Finally, let’s talk about effective Facebook engagement with audiences. Posts should always have high richness - it is about providing value for readers about your product but without being overly promotional.

Don't forget inspiring stories or visuals that draw users into conversations with clear calls to action.

Resources and links mentioned in this episode:

If you need help growing your business check out my coaching program Call-to-Action. Book your spot to the Call-to-Action coaching program https://www.tonikabruce.com/cta/

Phalera the CRM; the link to sign up for a free trial and demo here.

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