Episode 286 - Insights and Opportunities for the Amazon Marketplace

2024-12-04

Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products. He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person. The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.

Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.

He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.

The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.

Episode Notes:

00:10 - Two Types of Amazon Professionals

01:35 - Strategies for Type 1 Sellers

06:15 - Strategies for Type 2 Sellers

10:30 - Observations and Industry Insights

13:10 - Intel vs AMD Amazon Advertising

SmartScout Tradeshows

AMZ United

Voice of the Amazon Seller

Related Post: Amazon Ungated Categories: Everything You Need to Know

Email: scott@smartscout.com

LinkedIn: linkedin.com/in/scott-needham-a8b39813