IAM2449 - Lead Generation: The Ultimate Strategy

Gresham Harkless discusses his journey and mindset around lead generation as a broker, emphasizing the importance of warm and cold markets. 

 

He shares his evolving approach—initially avoiding leveraging close personal connections in favor of proving himself in a cold market, but now recognizing the value in his existing network. 

 

Gresham explains the importance of experimentation in the early stages of a brokerage, the power of relationship-building, and how platforms like BNI and networking can create lasting opportunities.

 

Additionally, Gresham recognizes that he has built a diverse skillset that can help others—he just needs to better understand how and when to apply it.

 

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