Building a Legacy Worthy Brand with Sasha Lewis

Dear Diary,

Today we peel back the pages of Sasha's diary and we are chatting all things brand strategy. In this episode, she shares with us the power of visual storytelling and how to get your message across through it. We talk about why people choose to work with some brands vs others, what attracts clients, and how to implement all this into your brand right now. This is an episode you don't want to miss.

Love, Demi.

 

What We Cover:

• Meet Sasha and how she became a brand strategist and designer
• What it looked like for her to build her business while being a single mom of a daughter with autism
• Realizing that all your audience wants is to know that your company is trustworthy 
• Going back to basics in order to get a solid message
• Why you have to be careful of the consumption trap
• Learning how to story-tell through visuals and graphics
• The difference between the brand story and the founder story
• What makes some choose you as a mentor or makes them want to buy your product
• How to start implementing more visual storytelling in your brand and business
• Understanding what is too much to share
• Why she recommends her clients to stay offline when building their brand
• The importance of showing up fully authentically and being okay with evolving

Connect with Sasha: @Sashamoniquecreates | Website

 

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Let's Connect:
Youtube | @yourbizcoachdemi | @demisdiarythepodcast