The Right Way to Sell SaaS in the Early Days - Advice from a Serial Entrepreneur

2025-09-25

What if selling before building was the real key to SaaS success? In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules of traditional sales and marketing. Forget the funnel of marketing → SDRs → sales → customer success. Deepak explains why that model fails today—and what to do instead. We cover: 💡 Why selling before building works 📉 The death of the traditional B2B funnel ⚠️ Why outsourcing too early kills momentum

What if selling before building was the real key to SaaS success?

In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules of traditional sales and marketing. Forget the funnel of marketing → SDRs → sales → customer success. Deepak explains why that model fails today—and what to do instead.

We cover:

💡 Why selling before building works
📉 The death of the traditional B2B funnel
⚠️ Why outsourcing too early kills momentum
📬 Authentic outreach that cuts through AI noise
💬 Turning rejection into insight
💰 Pricing strategies when you’re early
📞 Lessons from 100+ customer conversations

Whether you’re pre-launch, testing an MVP, or stuck post-product, this conversation gives raw, actionable strategies to land your first customers faster.

🎧 Listen now for a playbook to validate ideas and win clients without wasting time on code.

#SaaSMarketing #StartupGrowth #CustomerDiscovery

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