What Customer Expectations Are Driving Brands to Think Differently About Supply Chain?

In this episode, we explore how evolving customer expectations are driving brands and retailers to think differently about supply chain. 

Retail supply chain convergence will have a profound impact on logistics operations both up and down the supply chain. As retailers become brands (think Costco's Kirkland brand accounting for 30% of annual revenues, or Amazon's nearly 130 private labels) and brands become retailers (think Nike bypassing traditional retail channels and expanding its DTC business), supply chain organizations are being forced into new paradigms that are built on customer expectations and brand value. So what does this mean for our supply chains?

Guy Courtin joins us for a discussion around the blurring of the lines between retail and DTC brands, the challenges facing supply chain as we move towards further product personalization, and the stitching together of physical and digital worlds. 

Our guest, Guy Courtin, is a speaker, a writer, an analyst, he is a veteran retail supply chain expert with decades of experience in the technology and supply chain space. Currently serving as vice president and industry principal for Retail at Tecsys, he has held leadership roles at 6 River Systems (a Shopify company), Infor Retail and i2 Technologies (now Blue Yonder). He has also served as industry analyst at Constellation Research, SCM World (Now Gartner) and Forrester Research.