Solving the Food Allergy Epidemic with JJ Jaxon, Co-Founder, Mission MightyMe

2023-06-22

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JJ Jaxon joins me to discuss his founder's story and how he and his wife, Catherine, are solving the food allergy problem with their retail snack for infants and toddlers. Dr. Gideon Lack groundbreaking work - LEAP learning early about peanut allergies. The Founder Story behind Mission Mighty Me. Taste developed around the infant palate. Statistics Solving the biggest challenges in DTC – no one is walking past your website Knowing your target audience – ICP – MMM is the new mom community. New moms research about 70% of products they buy Where do they get their information? Who do they trust? Balancing functio...

JJ Jaxon joins me to discuss his founder's story and how he and his wife, Catherine, are solving the food allergy problem with their retail snack for infants and toddlers.

Dr. Gideon Lack groundbreaking work - LEAP learning early about peanut allergies.

The Founder Story behind Mission Mighty Me.

Taste developed around the infant palate.

Statistics

Solving the biggest challenges in DTC – no one is walking past your website

Knowing your target audience – ICP – MMM is the new mom community.

New moms research about 70% of products they buy

Where do they get their information? Who do they trust?

Balancing functional and nutritional marketing messages to not appear too medical

Expo West

Season 3, Episode 36:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.

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