CAC vs LTV - The 2 Numbers That Will Make or Break Your Business

Are you spending too much to get new customers?

This talk helps business owners understand how to measure if they are spending too much to gain a customer.

It looks at:

- Why understanding your business is important for long-term success.

- What Cost of Customer Acquisition (CAC) means and how to calculate it.

- What Lifetime Value (LTV) means and how to calculate it.

- How to determine a good ratio between CAC and LTV.

- How to identify your ideal client and adjust your business model for higher LTV.

 

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