E1: How no confidence lead to becoming a TV Host & CEO against all odds: Ameenah Shaw

What does it take to gain the confidence to start a business when your biggest challenge is yourself and your confidence?

Ameenah Shaw is a Mother of 3, TV presenter, Podcast co-host, and the founder/CEO of Naturelle Hair Treats London. Ameenah's current business focuses on a Natural hair care cosmetic range called the Rich Elements range. Through educational workshops and programs, she empowers Black and Muslim women to challenge societal beauty standards. Recently, Ameenah launched an ebook and a free Masterclass. She's also gearing up for her 8 Week Crown Restoration Challenge. Her notable achievement includes founding "Sis wear your crown," a groundbreaking event that celebrates the beauty experiences of Black Muslim women and encourages cultural competence.

In this interview, Khadijah and Ameenah unravel her journey and valuable insights as a fearless advocate for self-acceptance, from a background of neglect, facing homelessness, and a loss of confidence, through to stepping in front of the camera as a TV presenter and launching the first of it's kind Events, 'sis wear your crown'.

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