These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers- EP 84

2022-11-10

These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers If you haven’t heard of WaWa, Jeff and Tristan are here to enlighten you today and break down how they have been so successful on Social Media. They also have a lot of important insights to consider including: Why is Gen Z relevant?Is it true that there is no more mainstream pop culture? How do you decide whether you go broad or niche on concepts? Tune in for all of the best new updates! Episode Highlights: How did the Waw...

These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers

If you haven’t heard of WaWa, Jeff and Tristan are here to enlighten you today and break down how they have been so successful on Social Media. They also have a lot of important insights to consider including: Why is Gen Z relevant?Is it true that there is no more mainstream pop culture? How do you decide whether you go broad or niche on concepts? Tune in for all of the best new updates!

Episode Highlights:

How did the Wawa company blow up on Social Media?
Tristan and Jeff dove into an article to break down for the audience how Wawa gained 2.6 million Social Media followers.

Wawa has figured out how to reach young digitally savvy shoppers on their terms.
What does it mean to reach those that are digitally savvy? It will be critically important for the future to have a growing strategy that is effectively engaging with the younger generation because that is going to be where the major success is.

Tristan reviews the three categories that Wawa’s content strategy uses and why it works.

Jeff dives deeper into what it means to make truly relatable content and how the algorithm works to decide what is relatable to others who you are trying to reach.

What kind of stuff gets a lot of engagement and pulls people in to the algorithm but actually doesn’t have to do with your business? Tristan adds advice about how to create a sense of community in doing so.

How do you, as a business owner, have more community based content?
There is a big report out about how Gen Z is changing the face of Social Media.
What does it mean that it is believed there is no more “mainstream pop culture?”
What are the Gen Z subcultures?
What are the Social Media categories that serve different needs and amount of time?
Focus on the future. Gen Z is driving the bus. It is how you market and show up and there are so many opportunities now to not pay for advertising.
A lot of people are disillusioned with what Instagram has become and it is affecting the platform.
Jeff goes over the overall importance of video.
What about TiK Tok’s photo mode? Tristan shares the benefits it could have.
Longer captions are on the way for creators on TikTok also! Tristan explains why it is so important.
Jeff talks about how TikTok has updated editing. He also warns about creating within apps though that is what they want you to do; Creating organically on your phone is the best and safest way.