Are You the Brand or Is the Business? How to Stop Confusing Your Audience (and Yourself)

Do you sometimes feel a bit confused about whether you should be the face of your business or stay behind the scenes? You're not alone.

What even is a personal brand vs. a professional brand?

In my years of working with property developers and business owners, this brand identity question trips up a lot of people, leading to wishy-washy messaging and missed opportunities.

So in this solo episode, I break down the real difference between personal brands and business brands, and what might be the best approach for where you're heading.

What I cover:

• How to figure out which brand strategy fits your business

• Why forcing the wrong approach leaves your audience confused (and you frustrated)

• How to know if you're accidentally stuck in the messy middle ground

• Real examples of when each approach works (and when it doesn't)

• The hybrid model that lets you build something scalable while staying authentic

"If you create a beast, you're going to have to feed it. If you're not comfortable having your face out there, personal branding might not be for you."

So if you’re a coach trying to build authority, a service provider wanting to scale, or somewhere in between, wondering if you should step forward or step back, this episode will hopefully give you the clarity you need to move forward.

Because wishy-washy branding gets wishy-washy results – and you deserve better than that!

Want to chat more about branding for your property business? Don't be shy: https://bee-space.co.uk/