Inclusive by Design: Creating Better CX Outcomes for Everyone with Stine Marsal

In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Inspiring Women in CX Awards Winners, Clare Muscutt is joined by Stine Marsal, CEO & Founder of InklusioNordic and Experience Management Consultant, and our Inclusion Award winner! 

With unwavering commitment and fierce passion, Stine has devoted her career to breaking down barriers for marginalised people in customer and employee experience. Drawing on her own lived experience and the voices of those too often overlooked, she is a true advocate for designing inclusive journeys that work for everyone.

In this powerful episode, Clare and Stine explore:

• The personal motivation behind Stine’s fight for inclusion and why representation matters
  How designing for the edges creates smoother, more accessible experiences for all
• The commercial power of inclusion — and why accessibility is as profitable as it is ethical
• Tackling cognitive overload and removing the “burden of explanation” from marginalised customers
• Standing firm in the face of global DEI backlash and why resilience is key

A conversation marked by honesty, passion, and practical insight, this episode demonstrates the power of inclusion in action. 

Stine’s story is a rallying call for CX leaders everywhere to put inclusion at the heart of their work – not as an afterthought, but as the foundation of truly great customer experiences.