SharkPod #74 ”Entrepreneurship Through Innovation” - Ronan Cunningham - MD -Virtual Reality Gaming

What is up SharkNation! 

This week Luke and Mark sit down with serial entrepreneur, Ronan Cunningham to talk about leveraging innovation to start businesses.

Ronan started off his career in Law, but after being let go he found himself participating in a course in UCD focused on applying innovation to business problems. Ronan took an idea from the course and spun it into his first business. FootTee - a football based golf game. The business took off from the start and it has led Ronan to build other 'experience' businesses including his latest venture, Zero Latency - a virtual reality business - based in Dublin.

Key takeaways:

1. You don't have to start a business in a field you already work in, Ronan was new t the experience business but took action after extensive research.

 2. It's never too late to pivot. Ronan talks about how people get on a certain track in life and feel like the only way to succeed is to continue on the path you are on. He uses the legal profession as an example. Ronan's career is proof that this is not have to be the case.

3.Double down on what works. Ronan laments not expanding faster on his first business once he found product-market fit. 

4. Leverage other people's great ideas if possible. Ronan's new venture is a franchise from an Australian based company.  By working with them, he is leveraging their R&D dollars and applying a winning model to the Irish market. 

For more information on Zero Latency: Zerolatencyvr.ie

For Feedback: Luke@Shark.ie

Keep Moving Forward!