Team Dynamics and Freelancing in Floristry : Fontana Floral

2025-03-12

Welcome to Episode 65 of the Wed.Co Podcast. Today, Toga sit’s down with Davina from Fontana Floral for a chat about branding and team building as a Florist. filmed at the stunning Coolibah Downs Private Estate Summary In this episode of the Wedco podcast, Toga interviews Davina from Fontana Floral, who shares her journey into the world of wedding floristry. Davina discusses her passion for flowers, the evolution of her brand from Akira Collective to Fontana, and the importance of managing client expectations and budgets in the w...

Summary

In this episode of the Wedco podcast, Toga interviews Davina from Fontana Floral, who shares her journey into the world of wedding floristry. Davina discusses her passion for flowers, the evolution of her brand from Akira Collective to Fontana, and the importance of managing client expectations and budgets in the wedding industry.

She also emphasizes the significance of branding and team dynamics in her business, as well as the challenges of time management on wedding days. The conversation provides valuable insights for brides, grooms, and wedding vendors alike.

In this conversation, the Toga and Davina delve into the intricacies of floral design within the wedding industry, discussing the stress and complexity involved in creating beautiful arrangements while managing client expectations. They explore the importance of collaboration with stylists, building a reliable freelance team, and the challenges faced by both florists and couples in the planning process.

Davina also share valuable advice for aspiring florists and couples seeking the right florist for their special day, emphasizing the significance of creativity, communication, and trust in the industry.

Takeaways

Managing client expectations is crucial in wedding floristry.
Budget constraints can limit creativity in floral design.
Investing in branding is essential for business growth.
Team dynamics play a vital role in executing wedding floristry.
Time management is key on wedding days to ensure everything runs smoothly.
Freelancers are invaluable in the floral industry for their expertise.
The creative process in floristry is both labor-intensive and rewarding.
Reflecting on past work helps florists appreciate their growth. It's a stressful job that requires passion and dedication.
Every vendor plays a crucial role in the event's success.
Communication with clients and vendors is key to managing expectations.
Creativity often comes from the actual design process, not just planning.
Building strong relationships with suppliers enhances creative opportunities.
Freelancers need to understand the expectations and standards of the brand they represent.
Collaboration with stylists can streamline the planning process and reduce stress.
Experience and trust are vital in building a reliable freelance team.
Aspiring florists should practice and connect with others in the industry.
Couples should choose florists whose work resonates with their vision.