Communications-led sales enablement - ep 1 - Intro

How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe

Key takeaways:

• The need to operate in a rapidly changing world.
• The importance of selling value rather than selling commodities.
• The focus on awareness, consideration, engagement, and conversion in communications campaigns.
• How sales, marketing and corporate communications interact in the funnel