#86 SXSW w/AJ Tobey

This week the Scharff Brother’s bring back Head of A&R for Rough Trade Publishing A.J. Tobey to break down the ins and out of the music industry “happening” we call South By Southwest! As a 15 year professional attendee, A.J. has tremendous insight into this storied industry gathering. Interested in how it works? Has it changed at all over the last decade? What’s the cost? Can fan’s attend? What’s the process to get a showcase? What’s with the 3 story Doritos stage? Plug in and take notes, these are just some of the questions that get answered about SXSW on this weeks M3 podcast! We love A.J. and so will you!

As always, reach out to us with suggestions for show topics, comments, questions, or just to say hello! Head over to:

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