Founders Joe Tree and Vicky Brock talk about losing their companies and facing, then surviving the pains of startup failure in this frank episode. They share the invaluable if difficult, learnings that come from that experience. Under-capitalisation, product-market fit issues, slow sales cycles, and board/investor tensions don’t take away from the sense of personal responsibility and pain when you lose your company - but as Joe says: “we didn’t fail to do something remarkable... I have no regrets. You have a whole arsenal of experience that very few people have.”