Designing “Wow” Moments in Customer Interactions
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time

Designing “Wow” Moments in Customer Interactions

2025-06-26
In this episode, Dr. Joseph Michelli discusses how micro-wows power customer service—those small, thoughtful gestures that significantly connect with customers. He explains how identifying customer pain points, personalizing interactions, and consistently delivering beyond expectations can turn everyday encounters into memorable experiences that enhance loyalty and advocacy. Dr. Michelli emphasizes training teams to recognize and seize opportunities for delight and balance consistent service and unexpected pleasures to surprise a...
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