Jon’s Postlife Crisis: Stephen Stokols, CEO Of Boost Mobile Talks NIL

Name, Image, and Likeness - NIL - goes into effect TODAY. This is one of the biggest developments in college athletics, EVER. CAPITAL LETTERS EVERYWHERE!

I got the chance to interview Boost Mobile’s CEO Stephen Stokols about NIL.

Boost Mobile is sponsoring Hanna and Haley Cavinder, twin guards on the Fresno State women’s basketball team. The Cavinder twins have one of the biggest social media followings of any current NCAA athletes as between them, they have over 5 million total followers across Twitter, YouTube, Instagram and TikTok. 

NIL will be interesting because it may benefit small business more than it will massive companies like Verizon, Nike, etc. College athletics is very regional in nature. A local bakery shop could get more mileage out of sponsoring a local college basketball player because that player wouldn’t even show up on a large company’s radar.

We talk about some of these issues in the interview. Mr. Stokols talks very fast. There is a LOT going on, and there will be an explosion of announcements about this over the next few days.

One point of confusion. We kind of go back and forth about today or tomorrow. I say “Today” because the content wouldn’t be released until Thursday. He says “tomorrow” because he thinks I’m putting something out immediately.

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