Episode 41 – You’re Not Looking At Technology As An Enabler And A Growth Multiplier

Most people purchase a CRM for the sales team, marketing automation for their marketing department and service software for the customer service team. Instead consider looking for a revenue generation platform that comes with all three pieces already integrated out of the box. Consider looking for a platform that is designed to help your company grow revenue instead of solving a specific departmental challenge. This new perspective is going to change the way you look at your company and the technology that supports it.

What we’ll cover in the show –

• How to make sure you realize your growth goals after purchasing software designed to help you grow.
• How to get cross departmental buy-in on a different approach to your tech stack.
• Specifically, how marketing, sales and customer service need to work together on a single platform.
• What options you have for platforms like we’re describing during the show.
• What challenges typically present when companies are making this change