The CCPA emerges as a new legal battleground for web tracking litigation

2025-05-22

Imagine if the tiny tracking code behind personalized ads and website recommendations were suddenly considered unlawful. That’s exactly what’s happening in the growing legal battle over cookies and tracking pixels across the country with new fronts opening. In this episode of The Data Chronicles, we examine plaintiffs’ efforts to expand the web tracking litigation battleground by claiming that unconsented use of web trackers constitutes a data breach under the California Consumer Privacy...

Imagine if the tiny tracking code behind personalized ads and website recommendations were suddenly considered unlawful.

That’s exactly what’s happening in the growing legal battle over cookies and tracking pixels across the country with new fronts opening.

In this episode of The Data Chronicles, we examine plaintiffs’ efforts to expand the web tracking litigation battleground by claiming that unconsented use of web trackers constitutes a data breach under the California Consumer Privacy Act (“CCPA”), which entitles comes with statutory damages and a private right of action.

Scott Loughlin is joined by Hogan Lovells litigators Aidan Coleman and Jay Ettinger to break down the legal implications of new case law on this issue and discuss what’s at stake for the internet as we know it.

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