Steven Lerche helps the listener understand the processes of extruded tubing and machine setting and how these methods differ from casting and hand setting. He highlights the features and benefits of both techniques, discusses the precision and uniformity of machine setting and helps correct some commonly held misconceptions about the process. Steven Lerche is the vice president of sales and operations for Goldstar Jewellery, a premier manufacturing company that has firmly etched itself a leading position as a preferred supplier to most major national and multi-national retail jewelry brands.