Data Analytics with Cami Merges

Data is both helpful and overwhelming for marketers. Let’s have an honest conversation about how to manage your flood of online data and make wiser decisions in your business. We’ll cover some common misconceptions, useful tools, and how to focus on what really matters.

Highlights

• Data coordination involves creating client reports and answering data-related questions.
• Data provides unbiased insights that guide marketing decisions.
• Understanding data helps avoid operating blindly in business.
• It's important to filter out spam sources for accurate data reporting.
• Clients often have specific data needs that must be addressed.
• Data stories can help clarify business performance.
• Using tools like Google Analytics and DataBox is essential for data analysis.
• Marketers should focus on one metric at a time to avoid confusion.
• Data analysis is an ongoing learning process.

Time Stamps

• Chapters
• 00:00 Introduction to Data Coordination and Analytics
• 02:45 The Importance of Data in Marketing
• 06:06 Understanding and Interpreting Data
• 09:03 Common Misunderstandings in Data Analytics
• 12:01 Tools and Resources for Data Analytics
• 14:51 Practical Advice for Marketers on Data Analytics

Links

• Fathom Analytics
• Analytics WP
• Databox
• Microsoft Clarity