111. How Consumers Use Social Media to Make Buying Decisions + What it Means for eCommerce Brands

Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions?

 

This week we’re deep-diving into the results of a social media study that looked at how consumers use social media to shop and what platforms they interact with at each step in their buying journey. We break down how you can use these results to leverage social media for your eCommerce business and what content you should create for each platform. 

 

What You’ll Learn

 

• How customers use social media to shop 
• Which platforms are consumers using for which shopping behavior
• How to adapt your content across multiple social media platforms to line up with different customer behaviors

Episodes Mentioned

Facebook Groups for Product-Based Businesses

http://ecommercebadassery.com/29

How to Build Your Email List with Instagram DM Automation

http://ecommercebadassery.com/109

 

Links Mentioned

ManyChat Automated Chat Marketing Platform 

https://ecommercebadassery.com/manychat

 

 

Read the Full Transcript

http://eCommerceBadassery.com/111

 

FREE Resource Library 

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

 

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Ready to Level Up Your Email Marketing & eCommerce Business?

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