GReddy’s Kenji Sumino on how bankruptcy nearly ended it all and the resurgence

In this episode of Creative Drive, we sit down with Kenji Sumino from GReddy Performance Inc., the U.S. division of Japan's Trust Company Ltd., based in Irvine, California. Under his leadership, GReddy has become a prominent name in the automotive aftermarket industry, specializing in performance parts for Japanese vehicles, including turbochargers, exhaust systems, and electronics.

Sumino has played a pivotal role in adapting GReddy's offerings to the U.S. market, focusing on developing products tailored for left-hand-drive vehicles and popular American models. His efforts have helped GReddy navigate challenges such as the 2008 financial crisis and evolving emissions regulations, ensuring the company's resilience and continued relevance in the tuning community.

Sumino is deeply involved in car culture. He has collaborated with notable figures like Fast & Furious Tokyo Drift actor, Sung Kang on his famous Fugu Z(Nissan 240Z), Dai Yoshihara on projects such as an 800-horsepower R33 Nissan Skyline GT-R. Additionally, his meticulously built 1990 Honda Civic hatchback, known for its attention to detail and performance, was even immortalized as a Hot Wheels collectible.

Sumino's commitment to the automotive world extends to preserving and promoting tuner culture, ensuring that the passion for performance and customization continues to thrive in the modern era.

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