Greg Erlanger on Leveraging Video and Digital Marketing to Attract Sellers

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff is joined on stage by the leader of the #1 real estate team in Ohio (of all brands!) and Glover U resident marketing expert, Greg Erlanger. If there’s anyone who knows digital and video marketing inside-out, it’s Greg; and in this podcast, he shares how his team uses next level lifestyle videos for branding/brand recognition, attracting leads and generating listings at a high level.  

 

Video content validates you, it makes you the authority in your marketplace, and there are so many ways we can leverage it to stand out and make sellers want to work with us (which is critical in this market). You’ll learn how to ace your video content, become a true storyteller and bridge the gap between real estate and content creation.  

 

We also discussed:

• How to learn from the content creators in cities like LA, New York and Dallas 
• Why short-form content is taking off 
• The different real estate content silos we can create videos in 
• The difference between a home tour and a lifestyle video 

 

Quotes 

People come for the story, but stay for the characters. - Greg Erlanger 

 

Key Points 

1. When we see really amazing lifestyle/real estate videos, our first thought is that we just can’t do something at the level, which will stop us from taking the first step. It’s more important to take imperfect action and work your way up from there. 
2. Short-form and long-form content both serve important purposes in our marketing. The platform we want our long-form to live on is YouTube. Short-form content like Instagram Reels and YouTube Shorts puts our content in front of more people, it’s like providing more roads to our town. Both types of content will help us achieve our marketing goals. 
3. Many agents attach the cost of video content to the marketing of a specific property, but that’s not how it works. It’s actually an expense to generate more listings, so it belongs in the same bucket as Zillow leads and other similar platforms.