Passion, determination and rock and roll all played a part in the success of building an apparel brand

Dirtbag Clothing’s CEO, John Alves’ core values have remained the same - work hard to hone your craft and believe in yourself even when others doubt you. In this podcast, we discuss what it means to be Dirtbag and how a decision to get into the clothing and lifestyle business 23 years ago, changed his life’s passion.