E25 The BS of Reaching your Highest Potential

The idea that we all need to reach our highest potential and that there's no time to waste is the recipe for burn-out, if you ask me. In this episode I talk about this in relation to who we are, which is an existential and fundamental question when you want to build a personal brand and attract clients. Let's reframe this 'highest potential' BS goal and choose who we WANT to be.  

 

Video available on YT: https://youtu.be/rnEPYEZ7LY0