Book: The Lost Art of Closing

Join host, Matt Heinz and his guest, Anthony Iannarino as they review Anthony's book, The Lost Art of Closing. He'll have some insights that will help you close more deals.

Talking Points: 

• Why did you write this book
• What’s changed about closing?
• Why so much emphasis on change?

They will also talk about CEB, changes in sales, and how sales now requires better marketing.