98. Client Spotlight: A Sober Coach’s Journey from Burnout to a Thriving Business with Shannon Leigh McCabe

In this episode of Booked Out with Bre, I am so excited to continue my series introducing you to the incredible, industry leading clients we serve at my VA agency, ICON & Lightning. Today, I'm sitting down with the amazing Shannon Leigh McCabe, a certified holistic nutritionist and sober coach who is creating a powerful movement for women.

Shannon's story is a profound example of turning your biggest struggles into your greatest purpose. As a successful wellness coach, she found herself secretly battling a drinking problem, caught in the grips of mommy wine culture.

She shares her raw and honest journey of hiding her struggles, the moment she knew she needed a change, and how she completely transformed her life by quitting drinking.

Here’s what you’ll hear from Shannon:

• Her vulnerable story of going from a health expert to hiding vodka in her office.

• The turning point that led her to explore sobriety and how it was different from what she expected.

• How she reframed quitting drinking not as a loss, but as an empowering choice for a happier, more aligned life.

• The powerful identity shift that was crucial for her success (and why labels matter).

• How she now combines her 15 years of experience in holistic health with her personal journey to help other women find freedom from alcohol.

• Her mission to create a space for holistic success, health, and wealth for women.

This is a powerful look into the mindset of a mission driven entrepreneur; the exact type of powerhouse client that virtual assistants in my world dream of supporting.

It's such an honor to support her business through my agency, and I know you'll be just as inspired by her story as I am!

Episode Outline:

• Introduction: Spotlighting a Powerhouse VA Agency Client, Shannon Leigh McCabe (00:00)

• Meet Shannon Leigh McCabe: From Holistic Nutritionist to Sober Coach for Women (01:16)

• Turning a Mess into a Message: The Power of a Mission-Driven Business for Entrepreneurs (03:10)

• The Truth About 'Mommy Wine Culture' & The Turning Point to Sobriety (04:16)

• First Steps to Sobriety: Community, Learning & Shifting Beliefs (07:00)

• The Power of Identity: Why 'Sober Woman' is More Empowering than 'Alcoholic' for an Entrepreneur (09:06)

• The Physical & Energetic Transformation of Sobriety (10:24)

• Building a Movement: Helping Women Thrive in Sobriety without Feeling Left Out (11:51)

• A New Narrative: How Sobriety Can Be Empowering, Not a Punishment for Virtual Assistants and Entrepreneurs (13:53)

• Supporting All Levels of the Sober-Curious Journey (15:50)

• How to Connect with Shannon & Learn More About Her Work (17:55)

• The Client-VA Agency Match: Why This Partnership Works (19:45

 

Ways to Work with Me:

Follow Me on Instagram
https://www.instagram.com/heyitsbrecain/

Mom X VA Free Facebook Community
https://www.facebook.com/groups/momxva

Access My "You're Hired!" VA Portfolio Kit:
https://thecaincollective.thrivecart.com/vaportfoliokit/

Apply for the VA Leadership Academy:
https://www.breannacain.com/applyvaleadershipacademy/

Connect with Shannon

Instagram

https://www.instagram.com/shannonleighmccabe/

Website:
https://shannonleighmccabe.myflodesk.com/elevate 

 

If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.