Episode 212: The Trust Recession: Why Authenticity Is Your Best Marketing Strategy

2025-06-16

This week, we explore the trust recession, a growing skepticism among consumers toward brands, marketing tactics, and social media. As AI takes hold, inauthentic messaging becomes more obvious (and off-putting), small business owners are facing a major shift: flashy branding no longer works, and trust has become the most valuable currency. We unpack what the trust recession really means, why it’s happening, and how you can adapt by leaning into authenticity, clarity, and genuine connection. F...

This week, we explore the trust recession, a growing skepticism among consumers toward brands, marketing tactics, and social media. As AI takes hold, inauthentic messaging becomes more obvious (and off-putting), small business owners are facing a major shift: flashy branding no longer works, and trust has become the most valuable currency.

We unpack what the trust recession really means, why it’s happening, and how you can adapt by leaning into authenticity, clarity, and genuine connection. From simplifying your message to showing up consistently and using storytelling to build real relationships, we cover actionable strategies to help you cut through the noise and build trust that lasts.

If you're ready to stop performing and start connecting, this episode is for you. Let’s dive in!

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