Clarity is the New Currency: Brand Lessons from Ati Grinspun

What’s up, you guys—welcome back to Unscripted with your girl Jess Burgio! Today I’ve got my new friend Ati Grinspun on the mic, and let me tell you… this convo is fire. 🔥

Ati’s story is wild. From being a world-champion flair bartender on the Las Vegas strip to running her own photography studio to now helping women find clarity and confidence in their brands—she’s lived the pivots most of us only dream (or fear) making. And she’s proof that clarity really is the new currency.

In this episode, we dig into:

• How podcasting became her most powerful visibility tool (and why it can be yours too).
  
• Why authenticity isn’t just a buzzword—it’s the secret to building a brand that lasts.
  
• The messy middle of pivoting, ego “deaths,” and starting over.
  
• Why boundaries, energy work, and community are key to your next level.
  
• What it really looks like to “get in the room” and stop hiding behind your computer.
  
  

If you’ve ever felt stuck in a career, scared to pivot, or unsure how to show up as your full self—this one is for YOU. Ati’s story will remind you that you don’t need to have it all figured out. You just need to start showing up as the real you.

👉 Connect with Ati on Instagram @ati.grinspun and check out her upcoming Be You Brand Live event for women ready to step into their next level.

And as always, if this episode hits home, share it with a friend and tag me on IG @jessicaburgio—I love hearing what lands for you!