Playing to WIN with Jewelry Entrepreneur, Tracy Matthews

In this inspired episode, hosts Stacey Fleece and Samantha Tradelius welcome the successful entrepreneur, jewelry designer, author, and podcast host, Tracy Matthews. They delve into her journey of building a lucrative jewelry business in a highly competitive field. From her untapped entrepreneurship journey to her commitment to helping others succeed, Tracy offers comprehensive insights into the business world, especially the dynamics of the global jewelry market.

Listeners will learn from Tracy's experiences of shifting her business model during challenging times, particularly her bounce-back after the 2008 economic crash. This episode offers a first-hand account of how Tracy reinvented herself and adjusted her business model to design fine jewelry for high-profile clients. She unfolds the narrative of her dedication towards aiding other jewelry business owners stand out in a flooded market, by defining their unique identities and developing effective methods to reach their audience.

Tracy further expounds on the transformative mindset shift that changed her perspective on business and success. She highlights the significance of self-belief, playing to win, and avoiding common mistakes, such as underestimating their potential and misidentifying their target audience. She introduces her strategic 90-day planning method, designed to support businesses in maintaining consistency and swiftly adapting to changes.

The conversation also illuminates Tracy's podcast "Thrive by Design", and the zeal she invests into podcasting. Closing the episode, Tracy parts ways with a vital reminder for the listeners; staying true to oneself and upholding consistency are the keys to making an impact in any industry. 

 

Tracy Matthews | Keynote Speaker | Creativity Expert (@tracymatthewsny) • Instagram photos and videos

We Help Jewelry Designers Get Consistent, Repeat Sales (flourishthriveacademy.com)