Charles Antis: Discovering Your Company’s Purpose

It’s all about Purpose... Why? Because if your model exists just to make money, you won’t be relevant anymore. What is your companies purpose? Today we are going to help you discover your purpose and share ways to build purpose into to your hiring process.

Today’s Quote:

“When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.” - Howard Schultz

Show highlights:

• Discovering your purpose
• Getting others to rally around your company’s purpose (super power)
• How to hire Purpose-driven people

Let’s start by talking about how you discovered your companies purpose

• Origin Story:
• Reason to exist other than making money
• you have to have a Why
• “We exist to keep families safe and dry” - Antis purpose

Why is it important to have a purpose?

• The purpose of a company is to make money!
• Involved in changing people’s lives
• Benefits of Purpose
  • Retention
  • Increased productivity

Hiring with Purpose

• Have a reason why
• Getting others to buy in
• Knowing your “Why” and building it from the inside out.
• Helping employees discover their “Superpowers”

Tribal leadership- when the culture goes wrong. survival

Demonstrating that as a leader, you are there to serve them

Interviewing for Purpose

• Messaging
  • Clear and consistent with how the leaders lead
• Interview
  • Core values alignment
  • Hire for alignment over skills
  • Discovery of superpowers in the interview

Results

• 20% culture lift in a month- gift card that they can donate to a cause that is near and dear. To someone who did
• Retain 93%
• Melt away silos builds a stronger bond between individuals and departments

Charles Antis, Founder & CEO of Antis Roofing & Waterproofing is a well-respected and widely known roofing expert, entrepreneur and humanitarian. Charles began his career as a roofing professional in 1984. Since then, he has become one of the most trusted names in the Southern California roofing industry, as well as an inspirational business leader championing social corporate responsibility.

Charles has been the recipient of many prestigious awards over the years and was recently honored with the 2017 US Chamber of Commerce Foundation Corporate Citizen Award, Small and Mid-Size Business. In 2017, he was also named as National Philanthropy Day Honoree, Outstanding Corporation or Business, Mid-Size; the Civic 50 Orange County Honoree; and received the top honor with the CNA Insurance/National Roofing Contractors Association (CAN/NRCA) Community Involvement Award.