From Wakeboards to Boat Sales with Brian Sasser

Ever wonder what happens when lake life becomes your legacy? Kevin and Jamie sit down with longtime friend and wakeboard coach Brian Sasser to talk about the early days of wakeboarding in Texas, what it took to launch one of the state’s first wakeboard schools, and how a passion for the water turned into a thriving dealership.

What You’ll Learn

• How Brian’s wakeboarding obsession led to entrepreneurship
• What it really took to run a seasonal school in the 90s
• Why strong relationships still matter more than ever in business

Meet Brian Sasser
Brian Sasser is the owner of Texoma Boathouse and a former wakeboard coach who taught thousands of students and helped grow the sport in North Texas. His story blends grit, gratitude, and a whole lot of time on the water.

“I never thought this would turn into a business, but I just kept showing up and saying yes.”

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Episode Chapters

00:00 Welcome and how Kevin met Brian
02:55 Wakeboarding takes off in Texas
06:38 Starting to coach and teach
12:44 Launching the wakeboard school
21:10 Stories from the early 2000s
29:47 Selling the school and pivoting
33:05 Running a dealership and building community
43:12 Life now, family, and retirement

Keywords
wakeboarding texas, mastercraft dealership, boat sales journey, entrepreneur lake life, texoma boathouse