How an authentic public-facing approach propels Veritas’s cannabis success

President of Veritas Fine Cannabis, Jon Spadafora, joins us on the Move the Stairs Podcast to discuss the power of owned content when seeking to build a loyal customer base. Jon also explained why telling the most authentic story about his business is important when it comes to positive or negative press. Finally, Jon discusses the techniques Veritas uses to turn challenges into opportunities, including a "Costco-style" approach to customer service.