Stay on Message - Content is King
Gloria Moraga - Political Woman

Stay on Message - Content is King

2019-05-07
CONTENT IS KING! CONTENT IS KING! CONTENT IS KING! That is a phrase that is drummed into your head when you are an inexperienced writer or reporter. It was for me anyway. After 20 years in television news, I moved into University PR, and by then I knew the Message is the most important element in Public Relations. Stay on message and you will succeed. However, it is NOT as easy as it seems. Not at all. That what this audio short is all about.  Thank you, YouTube and all the great, talented ...
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