190: Future-Proof Your Startup with Ari Tulla

Ari Tulla is a serial entrepreneur and the CEO of Elo Health, an AI personalization engine delivering the exact nutrients to live better. We discuss practical ways to future-proof your startup, the benefits of starting small, and the 3 things every startup must do to succeed.

 

Timestamps

[00:34] Ari's entrepreneurial journey 

[04:50] Elo Health and what they do

[07:34] The 3 things every startup company must do to succeed

[10:49] The benefits of starting small

[13:34] How to know it's the right time to implement your idea

[19:00] Creative ways to test your market

[24:10] Marketing is all about building funnels

[26:27] How to continuously optimize your funnels

[29:36] How to connect with Ari and Elo Health

[33:24] Parting thoughts     

 

Links and Resources

Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Work with Steve - Stevepreda.com

Connect with Steve on LinkedIn

Ari's LinkedIn

Elo.health