Celebrity makeup artist on beauty, branding and building an audience on YouTube

With more than 2.5M views on a recent YouTube video and nearly 50k subscribers, Chicago's Candice Childress is taking the beauty world by storm. Her signature style has been featured on broadcast networks like the OWN Network, ESPN and her artistry has graced the covers of magazines worldwide.

She talks to us about a pivotal moment involving Cover Girl cosmetics AND the experiences that gave her the courage to be bold, fierce and flawless. In creating the perfect style for clients, the Chicago beauty boss has worked with celebrated brands like Urban Decay, Pixie Beauty and Mented Cosmetics. In the future, she'd love to work with MAC, Fenty and her favorite, Sam Fine. 

Check out Candice's advice on building your brand on YouTube:

1. Stay ahead of the trend
2. Know your audience
3. Categorize your audience's interests
4. Meet your audience's needs
5. Integrate your message across platforms

Download Pivotal Moment for more tips and learn more at www.eyecandycandicemakeup.com. Also find us on YouTube, Spotify, iTunes and Google Play Music.