[Stage] Marty Borosko and Michael Napolitano - Proactive Strategies for Staffing Firms: Thrive with Data, AI & Niche Positioning

Struggling with growth? These proactive strategies for staffing firms will help you thrive—even in uncertain times.

Staffing firm leaders are facing structural shifts: AI, automation, and budget pressure are no longer future threats—they’re current realities. In this episode, Brad Bialy sits down with Marty Borosko and Michael Napolitano to break down how firms can get ahead by leveraging data, strengthening leadership infrastructure, and avoiding the reactive cycle that defines most staffing operations.

This discussion unpacks urgent priorities for firms that want to scale, sell, or simply survive in today’s economy:

• Why the current downturn may be structural, not just cyclical—and how to respond

• How data analytics (not just intuition) can guide smarter decisions

• Why founder-led firms must evolve: from founder-dominant to founder-inspired leadership

• What separates commoditized staffing vendors from trusted advisors

• How AI is impacting the staffing landscape—and why it's still the human conversation that closes deals

• The role of strategic partnerships in creating real value (beyond cutting costs)

• Whether now is the right time to sell your staffing firm—and what makes a firm market-ready

This video should inspire you to explore:

• Staffing data optimization

• Founder evolution and exit strategies

Positioned for staffing leaders, recruiting firm owners, and executive teams, this episode features insights that rival those shared by Staffing Industry Analysts and The SIA Podcast, highlighting how high-performing firms are adapting faster—and smarter.

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Martin L. Borosko has been the Managing Member of the firm since 2006. Under his leadership, the firm has grown into one of the premier boutique firms with offices in New York, California, New Jersey and Pennsylvania.

Marty leads the Staffing team within the firm dedicated to studying the best legal practices within the Staffing Industry. His philosophy is to direct clients toward legal strategies that facilitate growth and increase enterprise value in the long term.  He often works as part of a team with leading investment bankers, accountants and risk managers to implement comprehensive growth strategies for clients.

Marty is a frequent contributor to legal & business publications and lectures across the country on emerging issues impacting the Staffing Industry.  He is the Chairman of the Becker Buy-Side M&A Summit, one of the Founders of the Launch Staffing Conference and sits on the TechServe Alliance M&A Marketplace as their designated law firm.

Michael Napolitano is a partner with over 25 years of experience providing counsel and services in areas of profit enhancement, budgeting, planning, and compensation restructuring, helping clients to operate more efficiently. As a practice co-leader of Citrin Cooperman’s Staffing Services Practice, Mike has a specialized focus in the staffing industry. He also has deep expertise in the construction industry, advising contractors, developers, and construction products manufacturers. Additionally, he advises clients in technology, health care, food services, manufacturing and distribution, and various professional services firms.

Michael provides a balance of deep industry knowledge and insight, extending his services beyond financial statements and tax returns to help clients understand the impact of their decisions, as well as plan for their future success.

As a partner in valuation advisory services practice, Michael provides fraud and forensic accounting counsel in the areas of business partner disputes, marital dispute resolutions, damage calculations, uncovering hidden revenue, and litigation support. Clients benefit from his extensive experience and knowledge, as well as his strategic approach, which combines identifying clear, concise objectives with efficient follow-through.

Michael frequently speaks and writes on issues related to the construction and staffing industries. He has presented at annual industry conferences held by the New Jersey Staffing Association.

 

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

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